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2 Practical Tips To Help You Make More Money With Adsense

Posted by Paul B | May 22, 2008 .

I’ve got a couple of tips today that will help you squeeze more money out of Adsense, these are tried and tested by me, on my own sites they have pushed the CTR up without fail. Even better they are things that you can do straight away. It’s these sort of things that pushed my own Adsense earnings up over $140 yesterday.

Adsense Tip Number 1 - Contrasting Colours
This works really well on sites where ad blindness is killing you. The trick is to present 2 Adsense blocks next to each other with completely contrasting colours. Maybe try one block with subtle colour on a white background and the other with bright colours on a black background. I’m no psychologist so I can’t say for sure why this works but I think it’s because we (especially us web masters) are used to associating an ad style with a website. From my experience people seem to bypass the first block and click the second. Here’s an example of what I mean:-

Adsense contrasting colours

Adsense Tip Number 2 - Swapping Out Your Menu
This is one of those techniques that you have to be very careful with. I wouldn’t recommend using it anywhere where you are trying to attract a loyal readership! Every website has a primary navigation area, I like to call it a menu. Many websites also have a secondary area, a sort of subset of the main menu. On my website it’s that bit at the top that contains the popular posts etc What you are going to do here is swap out your secondary navigation area for an Adsense block, but not permanently. There are literally hundreds of free ad-rotator scripts out there (just Google ad rotator), we are going to use one of these to randomly swap between our secondary navigation and Adsense. The end result is an Adsense block in a prime area of our website that users are used to clicking to navigate. Does it work, yes! Is it nice? Probably not.

That’s 2 practical tips that should help you to increase your Adsense earnings, of course if you wanted to take it to the next level you could try combining both techniques.

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8 Comments so far
  1. Emirham UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.14  May 23, 2008 11:15 am

    I find that it is well worth experimenting with adsense ads. I have several different blogs and different things work on different blogs. I find it is very important to think about the placement of the ads on the blog as well as the color. I find that when people get to the bottom of a page they want somewhere else to go, so it is good to have some links for them to click at the bottom of the page.

    Emirham’s last blog post..Search Engine Optimization

  2. Chicken Noodle Soup UNITED STATES Windows XP Mozilla Firefox 2.0.0.14  May 25, 2008 2:54 am

    What kinda of CTR have you gotten when you experimented that?

  3. google web hosting review UNITED STATES Windows XP Mozilla Firefox 2.0.0.14  May 25, 2008 3:11 pm

    for the menu one, are you talking about those link blocks? the trouble with the link blocks is I think you don’t get paid until they click both on the link (which ends up being like a google search) then the actual ad. so that’s two links. at least, that’s what I understood from the email I got from the adsense people.

    google web hosting review’s last blog post..By: Web Hosting Plans

  4. Paul B UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.14  May 26, 2008 9:31 am

    CTR- All depends on the page, every page is different but where I’ve swapped out a single wide block for 2 contrasting squares CTR has increased instantly and stayed that way.

    As for the sub menu, I don’t recommend you swap out your main navigation but rather a sub set of it. In my example using the popular posts above it would be much better suited to a standard Adsense block.

    You shouldn’t worry too much about using Adsense link blocks, when they first came out I ignored them for a while (cos of the 2 clicks to get paid). Whilst they don’t earn as much as a normal block, for me anyway, they certainly still give a greaty eCPM figure that is on top of your other Adsense.

  5. Stak Loaded - How to make money doing nothing! UNITED STATES Windows XP Mozilla Firefox 2.0.0.14  May 27, 2008 10:55 pm

    Tip #1 is interesting, where would you use something like that though? In the middle of a post? At the top of the site? In terms of a “real” site I don’t really see anywhere to use it that wouldn’t look extremely tacky.

    Stak Loaded - How to make money doing nothing!’s last blog post..The Big Shoe Says Thumbs Up!

  6. Paul B UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.14  May 29, 2008 10:57 am

    I wouldn’t use either technique on any site where you were looking to attract large amounts of return visitors i.e. blogs. On content sites the technique works great, tachy maybe, but it makes money!

  7. Jennifer UNITED STATES Windows XP Internet Explorer 7.0  June 1, 2008 12:40 am

    Nice post here. It is my first time visiting your site. The contrasting colors one looks interesting.

  8. InterNet Age Windows XP Mozilla Firefox 2.0.0.14  June 1, 2008 11:06 am

    I will try the first tip on one of our clients sites, tip 2 I will give a miss. thanks for the tips, always welcome.