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2 Things That Are More Important Than Links

Posted by Paul B | February 19, 2008 .

This isn’t aimed at anyone in particular, OK well actually it is but it’s also some great general advice for anybody planning on making money from a website.

Links this, links that, links, links links. There are actually a number of things that are MORE important than links when it comes to creating a website that will do what you want it to do, be it make money, increase awareness or anything else for that matter.

1. Reliable Hosting
Your website has to be where it says it is as much of the time as possible. You need a host that keeps your web pages published on the web 24 hours a day, 7 days a week so that when one of the search bots/spiders comes on by it can trawl your content. When a visitor from any source finds your website your content is there. This is how the web works, if your pages aren’t there then it doesn’t matter if you’ve got 10,000,000 inbound quality links because eventually your going to not only lose your listings in the SERPs but even more importantly you’re going to piss off a lot of visitors. This is even more important if you’re running a business, you can not afford to have a domain holding page over your website for days at a time, it smacks of amateurism. If you want to change hosts and you rely on your website then remember the 6 P’s. Proper planning prevents piss poor performance. Plan with military accuracy. If you can’t manage that then kiss good bye to your rankings, visitors and reputation. Do it often enough and you can kiss good bye to your SEO Consultant as well :)

2. Unique Content
You should not syndicate your unique content to other websites, sales agents or anybody else for that matter. I repeat you should not give away copies of your website for people to re-brand as their own. IF people require content for sales literature then by all means supply them with cut down, altered content that links back to your website as the original source. This goes for people who like article syndication as well. If you’re going to syndicate an article make sure that you retain a full unique version on your website that can be pointed to as the authority copy of that content. Duplicate content penalties are not imaginary, it is something that the search engines really do take into account which means if you rely on your website it has to be unique.

I can’t believe that in this day and age that “big” companies would fall into the above mistakes and yet it’s still happening. Do you ever get the feeling that you’re talking to the wall? All I can say is that it’s a good job I keep a punch bag in the office!

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1 Comment so far
  1. Free Proxy UNITED STATES Windows XP Mozilla Firefox 2.0.0.9  February 22, 2008 2:26 pm

    I agree, if we have the quality content we will get more traffic. If we get more traffic so we need Reliable Hosting

    Free Proxy’s last blog post..Phproxy.us - Surf Anonymous