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Adsense Overview

Posted by Paul B | July 30, 2007 .

Adsense for my money is the easiest way of making money online, in fact if anybody knows any easier ways could they let me know about them? For those of you living on Mars and not in the know Adsense is Googles ad-serving technology that allows you to publish adverts for various products/services/websites on your own website. Back in the day this was nothing new, however what Google did that was a little different was that it served the adverts dynamically instead, not only that but it made them context sensitive. What this means to the man on the street is that if you design a web page about “The Joys Of Golf”, any Adsense blocks that you publish on that page will show golf related ads (that’s the theory anyway, and to be fair Google do have the content adverts nailed). If adverts are relevant not only are they more likely to get clicked but they also add to your page. I almost forgot, in the majority of cases you earn money when somebody clicks on an Adsense advert, it’s a PPC (Pay Per Click) program.

The Adsense program is closely linked to Googles Adwords program. The Adwords program is where the people doing the selling bid on keywords. If they opt-in to then these are the people whose adverts will be showing in your Adsense blocks. In short Adwords is for sellers, Adsense is for content publishers. In order to use Adsense you will have to apply for an account, the website on which you want to publish ads will then have to be approved by Google. Most websites do get approved, a possible reason for this is that Google gets a percentage too, Google are not stupid! As long as your website isn’t made for Adsense (do not make websites only to serve ads, bad content will get caught out!) you should be ok.

The basic steps for making money from Adsense are as simple as:-

  1. Think of a subject that interests you and you can write original content about (Yeah it’s that easy?!).
  2. Create your website OR get somebody else to create your webiste for you to update OR get a Blog.
  3. Apply for the Adsense Program.
  4. Copy/Paste blocks of Adsense code into your website/blog source.

It gets even easier if you’ve already got a website, just apply and add.

That’s a very simplified version, there are a lot of tweaks and tips available to help you make the most out of Adsense but this is just an Adsense Overview. I’ll break down those steps at a later date. I clear $1500 every month from Adsense and over the weeks I’ll be explaining what I do, how I do it and maybe even more importantly why I do it. I don’t have huge amounts of traffic, just original content and some good ad placement. Whilst Adsense may not be the biggest online earner it’s a great way of getting started, you don’t need huge amounts of traffic or any real ouTLAy. It’s also a really satisfying feeling when you cover those hosting costs for the first time! It’s also not that hard to fund your beer money using Adsense.

I’m a big fan of Adsense, I think mainly because it was something that really helped to turn my life around. Before I added Adsense I was lucky if my website made $2 a month! It’s a great program and I’d urge anybody thinking about making money online to sign up.


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