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Adsense Privacy Policy, Don’t Get Banned

Posted by Paul B | April 10, 2008 .

If like me you tend to just accept TOS changes willy nilly without actually reading too much into them you may have missed a major change that Adsense are implementing (TOS change 25th February 2008) that could eventually get you banned. Part of the new Adsense TOS is that you are required to have a Privacy Policy that notifies your visitors that cookies are being placed. It’s a mute point because Google do what Google want to do but surely a Google privacy policy link under each add block would make more sense? Don’t hold me to this but I heard somewhere that these changes have to be in place by the 1st of May. Luckily I already have a privacy policy on 95% of my websites so it should just be a case of amending it, the problem is though where do you start if you’ve never had anything to do with privacy policies before?

In order to comply with the new Terms of Service you’re going to have to add a Privacy Policy link to each of your pages that serves Adsense, but what do you put in your Privacy Policy to comply with Adsense? Well I’m nothing if not helpful, here’s a link to a generator that will create your privacy policy for you:-

Adsense Privacy Policy Generator

One thing worth noting is the importance of nofollowing you privacy policy link. The last thing you want is being penalised for duplicate content as well :)

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