An Optimising For Search Shortcut

Posted by Paul B | August 9, 2007 .

Of all the possible sources of traffic for your new website, the one which most people agree is the most significant is that delivered for free by the search engines. The amount of money your website will make will largely depend on the amount of targeted traffic you receive and with Google, Yahoo and MSN Search being the biggest referrers of traffic on the internet it’s worth spending a little time making them happy. When writing a Blog most people tend not to worry about the search engines as much, a more natural style for your readers is often seen as more important but when it comes to actual websites then a little bit of SEO is a must.

The trouble with SEO is that it can be very time consuming, from researching which keywords you want to target to the many changes that are required for on-the-page optimisation. It’s not enough to learn what you have to do, you then have to apply that knowledge to each and every page you create! There is also the added complication of optimising off-the-page, this includes link building (which is vital for good rankings) and your websites structure. The different search engines all have their own algorithm for ranking based on both on and off the page factors to some degree, this makes it pointless doing one and not the other.

I’ve been working with SEO for more than 5 years now and about 3 years ago I found a secret weapon that helped me out a lot. It helped to confirm a lot of my theories and made the actual editing a much quicker process. In fact with the help of this tool I had one of my websites ranked in the top 10 on Google for one of the most competitive search phrases of all time, “Hotmail”. Not only that but I stayed on the first page (as high as position 5) for nearly 2 years. That one ranking combined with Adsense was enough to pay for several holidays, new TV’s, even this PC that I’m typing on now. It also got me hooked on other website ideas and that’s where I find myself today. What made this even better was the fact the tool was free. It had cost me absolutely nothing to use.

What am I talking about? I’m talking about WebCEO! It’s a free suite of applications designed to make optimising your website a much easier process. It includes a keyword research tool that will help you find those profitable search phrases in your niche, a link building management application for reciprocal links, a website audit tool to help eliminate slow pages or broken links from your website, an FTP up-loader , HTML editor and perhaps the one thing I use more than any other the webpage optimiser. With the optimiser all you have to do is put in the keyword you want to optimise for, select a webpage to optimise and it will give you practical advice (all the way down to optimal keyword body weight) on how to have that page rank well for that phrase. Make the changes in the editor and upload using the FTP client. Unlike some other SEO tools this isn’t about spamming people with link requests, it’s a genuinely useful tool to help you learn the basics of SEO. Sure there is always more to learn but as a shortcut into the world of SEO for your websites then you’ll be hard pressed to beat WebCEO. Like I always say, free, you can’t beat free!

You can download your free copy of WebCEO by following the link.

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