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At What Point Do You Call It A Day?

Posted by Paul B | January 16, 2008 .

Imagine the scene, you’ve done your keyword research, you’ve bought the domain, you’ve created the unique content, you’ve created a nice link profile, you’ve added your monetisation methods and you wait. Two months later you’ve still not made any money. Six months later you’ve still not made any money. 12 months later and the page rank of 2 you had has long since gone with no sign of a return and your site is all but nowhere in the SERPs, you’ve still not made any money. The trouble is that every week you’re going to the effort of pumping out some new content because you know it’s a niche that has potential. At what point do you call it a day and put your time towards doing something more productive?

The trouble is that even with the best keyword research in the world some niches are more competitive that any raw keyword data can show, others are a magnet for a Google slap. Whilst hosting and domain registration is so cheap that it’s never a concern your actual time can be very valuable. At some point you have to realise that your website isn’t going to make money and that it’s time to try something new. If your website has any standing then you can even use it to provide one way links into your next project, if not then you may be best abandoning it altogether. The important lesson here is that if you’re serious about making money online you can’t afford to be wasting your time on something that gives you no ROI.

Just writing this has been a wake-up call for me, I’m of now to go and have an early spring clean. Straight of the top of my head I can think of 3 domains that I’m updating regularly that are earning me next to nothing. On the other hand I can think of another 3 that make good amounts of money that I leave on auto-pilot because they are earning money. There’s something wrong with that!

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