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Aviva Directory Gets A Promotion

Posted by Paul B | September 25, 2007 .

I have a very limited number of web directories that I actually consider to be of some benefit to webmasters in terms of either referred traffic or link love. My list at the moment is headed up firmly by DMOZ (The ODP) and the Yahoo Directory.

Aviva Directory is another one of the directories that gets mentioned a lot whenever anybody tries to point out that there are good directories out there. It’s one that I’ve used for several years so have easily been able to shoot down anybody trying to make out that that will boost your page rank and deliver thousands of visitors to your door. Just because the directory has a high page rank and a great Alexa ranking DOES NOT mean that it’s going to pass that on to you.

However, after having 1 clients website listed in the directory for 6 months with no referrals something is just beginning to happen. This month has seen 19 referrals and 2 enquiries coming from the Aviva Directory. Of course those 2 enquiries were from the operators of spam directories looking to add our website but at least it’s traffic! I suspect that it’s a combination of new directory owners looking for websites to add and maybe that the Aviva page with our listing on is now starting to rank somewhere in a search engine (I strongly doubt that it’s Google) for maybe the companies name or a related phrase.

So if you are willing to pay the $49.95 for a regular listing then it looks as though Aviva Directory can refer you some traffic. On the other hand it’s made no difference to the search results or page rank.

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  1. Off Any New Listing In The Aviva Directory UNITED STATES WordPress 2.3.3  March 3, 2008 10:32 pm

    [...] wasn’t a big fan at first but after a number of months in the directory I started to see some benefits of using Aviva. Since then things have carried on in much the same manor and it’s now right up there when I [...]