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Buying The Best Post Level Text Link Ad

Posted by Paul B | September 3, 2007 .

When I first started this I debated long and hard about the idea of sharing everything. Lets face it, there is enough competition out there already, why give away your best tactics? In the end I figured there’s plenty of money to go around and decided that it would be best to reveal all, even the super sneaky, s**t hot tactics that have really helped me pack in the day job. This one firmly falls under that category!

A Case Study With JohnChow.com
Quite a few people have probably noticed that I’ve been a top commenter on John Chows blog for a couple of weeks now, besides being an easy blog to comment on due to the sheer number of other commenter’s, I’ve also had another motive for this. You see John, like a lot of blogs uses Text Link Ads to sell post level links. It’s a very cheap way of getting a one way link from a blog in your market. The trouble with post level links is finding the best post to put your link on. You might be thinking just look at the Page Rank, but you’re wrong! The page title, number of outbound links, the text of those other links, the content of the page relative to yours all figure in deciding just how much “link love” your page is going to get. Wouldn’t it be great if there was an easy way of finding out which pages would be most beneficial to your website before paying for your TLA?

The Big Secret
Google are very secretive about how they pass link love between sites, but there are other search engines that aren’t. Now everybody knows that Yahoo and Google don’t use identical algorithms but they are similar. We can use this to our advantage. It’s probably easier if I describe this in a step-by-step so here goes:-

  1. Comment on your blog of choice a lot. You need to maintain a top commenter spot long enough for the Yahoo spider to pick up the “top commenter” link from each page. I recommend 2 weeks for a popular blog, maybe a little longer for a less popular one.
  2. Go to www.yahoo.com and type in “link:www.yoursite.com” (don’t forget to use your site and not yoursite.com)
  3. Change the Show Inlinks drop down option to “Except from this domain”
  4. You’re now left with a list of inbound links, ranked in the order of how important Yahoo thinks they are to your target URL.
  5. Find individual article links from your target blog in the list, make a note of the top ranked ones.
  6. Sign up for Text Links Ads (And get $100 worth of free links!)
  7. Buy post level links on the articles you’ve made a note of.

But how do I know that they are listed in order of importance? Easy! I spent 6 months experimenting with my own sites to see how I could affect the order of those inbound links on Yahoo. I got it down to the point where I could predict it. Just for the record here’s the top 5 pages of johnchow.com in terms of link juice they will pass over here:-

The Home Page
Using The Competitive Ad Filter To Increase AdSense Earnings
Why Alexa Is Worthless
How To Get Free Stuff At Trade Shows
New Google Ad Placements

You’ll notice all those titles relate to things that I have written about. Adsense, Alexa, Adsense Earnings, Free Stuff, Google Ads, they are all there amongst the existing content of my blog. If you checked using a page rank tool you’d find that those pages are not amongst the highest (other than the home page of course) on the target blog, but in terms of being related to my content and passing the most juice they’re right at the top.

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3 Comments so far
  1. Adam UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.6  September 6, 2007 1:57 pm

    Pretty cool. I’ll look forward to other posts about how TLA affects your sites.

  2. Danny @ MarketTreasure.com MALTA Windows XP Mozilla Firefox 2.0.0.6  September 6, 2007 4:43 pm

    TLA is practically they new thing! How long do you think they will keep on with the rewards for joining the website?

  3. Paul B UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.6  September 7, 2007 5:26 pm

    They’ve been going for a few years now and show no sign of letting up. I guess until Google have a 100% accurate ways of identifying their links then it’s a business model that stands up.