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Do You Check Where Your Visitors Live?

Posted by Paul B | January 7, 2008 .

This is something I don’t do enough, going through the stats to find out where the majority of my visitors come from. When it comes to making money from your website this data can actually be some of the most important. Some pay-per-click programs will only pay your for North American clicks (WidgetBucks for example) so if you’re not getting a high percentage of that type of traffic then is it worth using them? A hell of a lot of affiliate deals that you’ll find on the various networks are also geo sensitive, you might think you’re advertising one thing but the majority of your visitors are seeing something totally different.

Perhaps one of the most important examples of this to me is being an e-bay affiliate. E-bay has a deal with Commission Junction to manage their affiliates but depending on which Commission Junction you sign up at will depend on which e-bay you are promoting. If your traffic is quite diverse then it’s a nightmare and not worth using them at all, lets face it a UK customer is very unlikely to buy something from the US e-bay etc I have a US and UK affiliate account but I only use them on websites where over 80% of all the traffic is from one location.

When it comes to checking I swear by Google Analytics, mainly because it’s free but also because it once wasn’t and so you can fully appreciate the time and effort that has been put into it’s development. If you’re running a Wordpress blog and don’t want to have to check a full on stats package then something like FireStats can be a life saver, besides it’s worth it just for the little flags that appear next to your commentators!

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1 Comment so far
  1. phostan SINGAPORE Windows Vista Mozilla Firefox 2.0.0.11  January 8, 2008 1:51 pm

    hmm .. interest post!! .. i will know take a look at where my readers comes from :D thx for sharing