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Do You Have A Launch Pad?

Posted by Paul B | November 22, 2007 .

Whilst it’s always great to read about these guys and girls making hundreds of thousands of dollars a month from the internet I sometimes think that it paints a false picture of what it’s really like trying to make a living online. Something that most new internet marketers and bloggers don’t realise is that the majority of these people have been around a long time and have built up slowly. They have a number of launch pad websites that they can use to launch any new website onto a running start in terms of links and traffic. This is why the rich get richer on the internet.

It’s no secret that in order to make money online you need traffic, you can either try and get it for free via natural search and referral traffic or you can pay for it via services like Adwords. It’s this getting traffic part that puts most people new to the internet off (normally after only a month or 2 of trying). The problem is that the search engines like old trusted websites, all new websites are treated as a being a bit suspect. If you don’t have any established websites then you’re going to struggle to get both search engine traffic and links. This is especially true if you’re doing something that a hundred other people have done before you. Unless you are very good at social networking and can manipulate some links from Digg, StumbleUpon, you are sunk in terms of high levels of natural traffic before you even start. This leaves paid for traffic and buying visitors out of your own pocket. This gets very boring very quickly and that’s why most new marketers, online money makers don’t last more than a couple of months. You have to realise that this is a marathon and not a sprint.

The secret here is you need old established websites in order to help you build your new ones. I have websites that have been knocking around for 11-12 years now and it is these I use to launch any new projects. A link here, a mention there and soon I’m being featured in the SERPS. After a few months in the SERPS the natural links start to build and before I know it there is yet another website in my arsenal that is seeing nice amounts of traffic. Without these launch pads I wouldn’t expect to see the same progress for 12-18 months and this is what people need to think about. Whilst it’s nice to be rich this week, if you’re new you are much better thinking 12-24 months down the line. Start buying domains and building domains now that you can use to launch and invoke trust in your new projects and you’ll reap the benefits later on.

A few tips:-

1. When you buy a new domain, put something/anything unique on it straight away.
2. Let the search engines know about any new domains you have ASAP, building trust takes time.
3. Do not be afraid to interlink your own websites, at worst you’ll only get a small benefit
4. Rather than paying for links to a new domain consider spending the money on an old established domain that comes with links

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