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Do You Need Holding By The Hand?

Posted by Paul B | February 18, 2008 .

I don’t get a huge amount of e-mails or contact form submissions from this website but of those I do get most tend to be quite interesting. Perhaps the message that crops up more than any other is from the person who just doesn’t seem to be able to make any real money online. They try the same ad networks what I use (Adsense, ClickCash, Kontera) but don’t seem to be able to make any money.

I think the problem here is that people have become so used to having everything put on a plate that they actually aren’t doing what they think they are doing. Sure they are reading information and going through top 10 lists as if their lives depended on it but when it comes to actually doing it, are they?

One of the commonest examples of this is with Adsense. How many Adsense optimisation guides are there on the net, hundreds, thousands, millions? Even Google provide you with quite a large amount of information about what ad sizes and positions work best. The thing is though do you actually make those changes or do you just read it, think that’s a good idea and then go of in search of the next bit of optimisation advice? When it comes to implementing Adsense you then go for default everything! Changes do not make themselves, you have to put into practice what you are learning.

Another great example of this is experimentation. Every online marketer I know of or have read has preached the importance of diversification of income and experimentation being 2 keys facts in being successful. You have to experiment with different ad styles, ad types, landing page content, keyword bids and any other number of factors. This all takes time yet small changes can bring big rewards (on the other hand big changes can also bring no reward), this is all part of the game. If there was a simple do this, this and this and you’ll be rich solution to making money online then we’d all be rich. You start small, a few cents here, a few cents there, you experiment, some things work and some things don’t but over time you learn what works where and when and you start making more money. You can give yourself a short cut here by reading about what works for other people. You re-invest some of that money (usually to generate traffic) to make more money and so on and so on.

My recommended money makers list are the sources that provide me with most of my income from month to month. However, just slapping any of those ad networks on “any old site” will not make you much money. Some will make you some money but definitely not as much as you’d like. I recommend them because over time I’ve found that not only do they earn well but they also pay out well. You will have to find out how best to integrate them with what you are doing, read up on what information is available but most importantly put some of that information into practice. Making money online at it’s very simplest can be nothing more than putting the right ad in front of the right person. There are thousands of guides out there willing to tell you the best ways of doing that but at the end of the day you’re going to have to make those changes yourself.

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