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Free Keyword Research Tools

Posted by Paul B | August 21, 2007 .

When it comes to making money from your website you need fresh traffic. By fresh I mean visitors that have not seen the adverts and products you are pushing 10 times before reaching you. If this blog has taught me one thing already it’s that referral traffic from websites in your own area is rubbish in terms of conversions when compared to the fresh visitors referred by the search engines. I want to be the first website a visitor sees an offer or advert on.

Free Keyword Research Tools

In order to do that you’re going to need to attract search engine traffic and one of the key elements in that is ranking well for phrases that people search for. But how do you know what people are searching for? This is where keyword research tools come in. The following list is the free tools I use each and every time I setup a new website and even every page on my static websites. For a blog I don’t bother so much but it can still be handy when deciding on that blog post title! I just tend to look for words that get searched for a lot and ignore the competition, I’ll go into KEI and other nonsense later on.

  • Keyword Discovery - This free tool from keyword discovery will show you the top 100 related results in order of search popularity for whatever start phrase you use.
  • Wordtracker - I think this is one of the originals and probably still one of the best. Wordtracker have a huge reputation in keyword research.
  • Google Adwords - An essential part of my Adwords campaigns is starting with this tool. Want to know how competitive and how many times a search phrase is looked for then this will tell you. One of the very few ways of getting an insight into Google’s own search popularity data.
  • Google Labs, Suggestion Tool - A bit different from the others in that it will bring up popular searches as you begin to type a phrase, a very quick way of drilling down into some long tail keywords.
  • Overture - Another one of the originals but still a goody. Information is sourced from the Overture ad network.
  • SEOBook - A bit of a mish mash of the others really combining, Google and Overture data. It works well though.
  • WebCEO - One of the elements of this SEO suite is a great free keyword research tool. The paid version provides even more results as well as letting you know all about your direct competition (Page Rank, Links) for any phrases in each of the search engines.
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3 Comments so far
  1. My Own Favourite SEO Tips UNITED STATES WordPress 2.2.1  September 12, 2007 10:22 am

    [...] are that’s what most other people would type as well. Use that as a starting point for your keyword research and do not be afraid to optimise for the most popular search. Now this probably goes against what [...]

  2. Michelle UNITED KINGDOM Windows Vista Mozilla Firefox 2.0.0.6  September 12, 2007 12:05 pm

    I’m surfing around for good keyword research tools - and who knew you had done an excellent post about them!

    Thanx for this - and I hope I can report back on the successes in a few months time . . .

    Shellie

  3. Double or Quits » Blog Archive » compete against making money online or follow intuition? UNITED STATES WordPress 2.2.2  September 12, 2007 3:28 pm

    [...] friend and fellow Manxie Paul Barlow (of http://www.themakemoneyonline.net/) has blogged about some excellent free keyword research tools  which allows the webmistress to compare phrases against popularity and [...]