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How I Doubled My Adsense Earnings

Posted by Paul B | September 24, 2007 .

Sounds like a scam doesn’t it? It’s not though, it’s just a very simple tactic I discovered by accident that I’ve now applied to a number of my content pages. It was something that literally did double my Adsense earnings overnight and what’s best, it was something that happened totally by accident.

When Less Content Is More Adsense

It started of when I wrote an article about cold sores and potential cures. I’d just got back from a family holiday to Alcudia in Majorca and was suffering from the worst outbreak of cold sores in my life. I was feeling pretty rubbish, my mouth was killing me and I had to update a website that had been ignored for several weeks. The only thing I could think of writing about was my cold sores and if anybody knew any cures. Of course to make the article slightly more useful I went through all the methods I use to prevent them, old wives tales and more importantly linked to the best resource I could find on the internet. As was my way at the time I put an Adsense channel on the page and forgot about it. Two months later whilst going through some Adsense earnings I could see that my Cold Sore channel was doing ok, about $100 from a single page over 2 months. Cool. Seeing as how it was such a good start I decided that I’d keep an eye on that channel as part of my daily checks for a little while.

About a week later something strange started to happen. The earnings from that page went from $1-$2 a day to more like $5. The amount of traffic hadn’t changed, I couldn’t figure out what was going on. It was then that I ran a link check and found out that the cold sore authority page I had been linking to had been taken down. I don’t know why but the whole website had just gone. But why would that affect my earnings? My guess was that people were finding my page through Google (it was ranked in the top 3 for cold sore cures), in the past they were jumping of to the authority site finding their answers and being happy. Without that link working they were now using my page as a jumping of point for Adsense ads. That’s certainly what the CTR seemed to indicate. As a further experiment I decided to remove some more of the content from that page, just enough to not give any definite answers but still make the page useful. The result was almost instant, from $5 a day to over $8 a day. Eventually as the content became stale the page fell down the rankings and the Adsense income from that page dried up, but whilst it lasted it was a great discovery.

In finding this out I then applied the same technique to several other content pages. I had lots of pages ranked very highly for many phrases. Once a page was established in the rankings it was very easy to just remove a couple of the outbound links and even re-word the page ever so-slightly to make it less of a definite answer to what people were searching for. On every page I tried this I noticed a significant increase in Adsense earnings. It’s a technique I still apply to this day on many of my content websites and it’s still working. The key is to rank your page first and then re-adjust your content for Adsense.

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5 Comments so far
  1. Vinay UNITED ARAB EMIRATES Windows XP Mozilla Firefox 2.0.0.7  September 24, 2007 8:21 pm

    Good advice - I think what you are saying does some sense.

  2. SEO Optimization ITALY Windows XP Mozilla Firefox 2.0.0.7  September 26, 2007 3:25 pm

    Well if you think the whole point of adsense is to serve visitors with that what they can’t find in your site. In many experiments I have experienced what you say, the contents that would TOUCH (or rather, intrigue visitors to find out more) but not give all details were performing much better in AdSense instead of the complete articles.

  3. CashPeers JAMAICA Windows XP Mozilla Firefox 2.0.0.7  September 27, 2007 5:37 pm

    That is very good for you. I may just try that technique on my new blog.

  4. Around the Net - 9/27/2007 | knupNET UNITED STATES WordPress 2.3  September 28, 2007 5:32 am

    [...] Double adsense earnings [Paul Barlow] [...]

  5. Mr. Rajawang MALAYSIA Windows XP Mozilla Firefox 2.0.0.7  September 28, 2007 3:01 pm

    Good advice you have there..keep it up!