How I Doubled My Adsense Earnings
Sounds like a scam doesn’t it? It’s not though, it’s just a very simple tactic I discovered by accident that I’ve now applied to a number of my content pages. It was something that literally did double my Adsense earnings overnight and what’s best, it was something that happened totally by accident.
When Less Content Is More Adsense
It started of when I wrote an article about cold sores and potential cures. I’d just got back from a family holiday to Alcudia in
About a week later something strange started to happen. The earnings from that page went from $1-$2 a day to more like $5. The amount of traffic hadn’t changed, I couldn’t figure out what was going on. It was then that I ran a link check and found out that the cold sore authority page I had been linking to had been taken down. I don’t know why but the whole website had just gone. But why would that affect my earnings? My guess was that people were finding my page through Google (it was ranked in the top 3 for cold sore cures), in the past they were jumping of to the authority site finding their answers and being happy. Without that link working they were now using my page as a jumping of point for Adsense ads. That’s certainly what the CTR seemed to indicate. As a further experiment I decided to remove some more of the content from that page, just enough to not give any definite answers but still make the page useful. The result was almost instant, from $5 a day to over $8 a day. Eventually as the content became stale the page fell down the rankings and the Adsense income from that page dried up, but whilst it lasted it was a great discovery.
In finding this out I then applied the same technique to several other content pages. I had lots of pages ranked very highly for many phrases. Once a page was established in the rankings it was very easy to just remove a couple of the outbound links and even re-word the page ever so-slightly to make it less of a definite answer to what people were searching for. On every page I tried this I noticed a significant increase in Adsense earnings. It’s a technique I still apply to this day on many of my content websites and it’s still working. The key is to rank your page first and then re-adjust your content for Adsense.
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Paul B - Over 18 years writing software combined with extensive SEO experience has meant that I've been able to make a good living online for many years! This blog covers the money making schemes
I have and still use. >>
Good advice - I think what you are saying does some sense.
Well if you think the whole point of adsense is to serve visitors with that what they can’t find in your site. In many experiments I have experienced what you say, the contents that would TOUCH (or rather, intrigue visitors to find out more) but not give all details were performing much better in AdSense instead of the complete articles.
That is very good for you. I may just try that technique on my new blog.
[...] Double adsense earnings [Paul Barlow] [...]
Good advice you have there..keep it up!