How To Make More Money With PPC Ads
I don’t think I’ve ever hid the fact that I rely on Google Adsense and Kontera for a lot of my income. These are both pay-per-click programs, i.e. you get paid when somebody clicks on the advert, doesn’t matter if they then go to buy something or not. I’m good with this type of program, I know I am, in fact there are quite a few make money marketers out there that think I was born lucky! I suppose if I was living anywhere else other than one of the most expensive areas of the
Blogging Vs Making Money With PPC
The secret I learnt really early was that it’s a certain “class” of visitor that clicks on your PPC ads. There has been so much written recently about attracting readers, readers this, readers that. “My website needs more readers!” Whilst I value each and every one of my Blog readers, a reader is the last thing I want on one of money making content websites. I don’t want somebody whose going to read each word of each page. I don’t want them because I know that this type of visitor isn’t going to click on my ads. Once you’ve spent more than 15 seconds on my content website the chances of me making any money from you via PPC decreases dramatically. What I want is browsers, people sent straight from the search engines looking for an answer to something, scanning pages in a few seconds and then jumping somewhere else. You need to attract these in order to make any real money via PPC. It’s no coincidence that people find PPC earnings going up as search traffic referrals go up. As you can imagine, Blogs are not the best platform for making this type of money.
Some Big Name Examples
Both John Chow and Darren Rowse have recently dropped Adsense from their Blogs. The reasons for each are similar, they don’t make enough money from Adsense, they can make more using that space for other types of advert. John reported on a recent radio show that his Google search traffic referrals accounted for only about 3% of his total traffic. This is very low and maybe something to do with him being kicked by Google. The fact is that both these big name bloggers have huge loyal readerships but comparatively low search engine referrals. Adsense and other PPC mediums do not work in this environment, John only sticks with Kontera because they give him a guaranteed $1000 monthly payment. Blogging is a great platform for attracting “readers” that you can then try and promote affiliate deals to using your relationship as leverage, however if you are looking to make money from PPC you may be better thinking of something else. You’ll notice that John hasn’t removed Adsense from The Tech Zone.
How Can I Make More Money With PPC ?
Stop thinking Blog and start thinking website! Stop thinking reader and start thinking browsers. All of the biggest Adsense earners rely on content websites, be it dating, pets, dancing, dieting or anything else that floats your boat. Take a hobby you enjoy, use a CMS like Joomla to build some original content and then promote, promote, promote.
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Paul B - Over 18 years writing software combined with extensive SEO experience has meant that I've been able to make a good living online for many years! This blog covers the money making schemes
I have and still use. >>
While different types of advertising will perform better on different websites or blogs, it all comes down to traffic. With traffic you can play around with the advertising to see what works best. Without it, nothing is going to work.
It all comes down to the type of traffic. Of course any webiste or blog needs traffic but if you’re going to succeed with PPC you need a certain type of visitor. Blog readers are not good targets for PPC adverts.
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It seems you’ve also followed the trend and removed adsense from this blog.
I agree with your article. I notice you said that you earn most of your PPC with Google Adsense and Kontera,which are great ways to earn your money. I am with LinkWorth and we also have our own form of PPC called “linkwords” that you should check out. Also, for your blog, I would suggest our LInkpost if you are interested in paid blog post. Let me know if you have any questions about our services.
The visitors to money ratio is a shocker but it’s only temporary! My Adsense plugin was determined to try and display 4 ads so I had to lose it.
That’s interesting - haven’t thought about that before. My content site though I think is in such a small niche that it doesn’t really attract that many people….I mean, really, how many people are thinking about trying to do 1000 push ups ?
Maybe I need to come up with something a little more broad…fitness tips or something.
By the way, which is better, Kontera or Adsense, and why are you running both?
That’s where keyword research comes in, it’s all about finding a popular niche before you start rather than looking for the best words once you have started.
Adsense outperforms Kontera 5-1 for me, I only run them both because I did a long trial and found that Kontera didn’t affect my Adsense earnings.