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Kontera Gets Updated

Posted by Paul B | January 29, 2008 .

I’ve just this moment gone to sign into my Kontera account and a few things have changed. Least importantly there is a new sign in form (this always catches me out because I rely so much on Firefox to remember my passwords). Once you have trawled through your old e-mails to find your password :) the next thing you’re faced with is some new terms & conditions. Seeing as how the changes were publisher requests and not advertiser requests I took the usual assumption that all was fine and agreed!

This is where you get to the meat of the Kontera updates, the reporting. The very simplistic date range and website reports have now been greatly expanded. First of all you’re given a 1 week summary up until the last confirmed days earnings (that’s still normally 1 day behind real time). Even better you now get a monthly graph allowing you to see how your earnings fluctuate day by day, this is a great addition, I’d certainly never realised how much my earnings with Kontera fluctuate.

Under detailed reports you are faced with just about the same options as what the old Kontera offered. Pick a date range and then decide if you want to see for all websites or just one. Not that interesting really. It’s the last 2 report options that have been offered that will really help you to make more money with Kontera. The keyword report will show you which words/phrases are getting the most clicks for whatever website you choose. In that past this has always been left to guess work but now you know what people are clicking on you can think about altering your content to suite. I’m sure above the fold is just as important with Kontera in text advertising as the more traditional ad blocks. Lastly there is the URL report, this does pretty much the same as the keyword report but instead tells you which URLs on your website get the most clicks. By combining the information from these last 2 reports you really do have a much better chance of making even more money with Kontera.

Kontera has always been one of my favourite ad networks, not only do they pay very well but to date I’ve found that implementing them on a website that already contains adverts doesn’t affect your other revenues. If you haven’t already I’d recommend you give Kontera a go.

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1 Comment so far
  1. SEO Optimization ITALY Windows XP Mozilla Firefox 2.0.0.11  January 29, 2008 11:47 pm

    Yup, the new interface is way much better. But as I said I would love to have more informations about the referrals. I bet they will be tweaking something on that side as well.

    SEO Optimization’s last blog post..SEO For WordPress