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More Search Traffic = More Adsense Revenue

Posted by Paul B | September 16, 2007 .

This whole blogging thing is proving to be a great learning experience. I guess that when you have something that you update so frequently the trends really start to jump out at you.

Today’s stand out stat has been Adsense and the fact that I’ve already blown away last months earnings in less than half a month. The next step is to look at how to explain this and then if possible to make sure the same improvement happens next month. This is where Google Analytics is great, a quick look at my all traffic sources report and I can see one thing that really stands out in coinciding with the extra Adsense money. Search engine traffic! As my website gets hit by more people direct from the search engines instead of coming via another website referral I’m really starting to see a much better CTR with Adsense. This was always something that surprised me about John Chow, he claimed to be earning so little from Adsense from such a huge number of visitors that it never made any sense to me. I could multiply his earnings by 3 on just one of my websites that probably received less than 10% of the traffic he gets. It makes sense now, a lot of his traffic appears to be regular/return visitors who have built up a blindness to his Adsense. This was even truer when he got slapped by Google.

It looks like the real key to succeeding with Adsense is to get that fresh search traffic. That’s good news for me because I’ve never really had a problem ranking my websites to get search traffic so I’m looking forward to seeing this figure grow each month. On the other side it looks like your return visitors are the ones most likely to sign up for affiliate deals and product recommendations so I might have to work a little at that, this month hasn’t been so hot so far!

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2 Comments so far
  1. PHP eBook UNITED STATES Mac OS X Safari 312.6  September 17, 2007 6:37 pm

    I think it’s a great point that your regular traffic builds up a blindness to AdSense, and probably most other advertising that isn’t inserted right into a post.

    Is most of your search engine traffic being directed to your homepage, or to specific post pages?

  2. Paul B UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.6  September 17, 2007 7:48 pm

    Almost all is still hitting the home page at the moment. With any luck individual posts will start to rank as the site matures.