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Official Kontera Plugin For WordPress

Posted by Paul B | May 7, 2008 .

I’ve been using Kontera to provide “in text” advertising for over 18 months now. With Kontera you’ll see certain words or phrases that become double underlined, hover over them and you see an advert. If a visitor clicks on one of these ads then you get paid a share of the advertising revenue that Kontera receive. I’ve found that on content websites they work very well and compliment other bolder advertising options (such as Adsense) very well. On of the biggest worries people have before implementing in-text adverts like Kontera is that it will have a negative impact on their other advertising revenue. I’ve never experienced this (yet, touch wood).

I’ve been using Kontera on The Make Money Online Dot Net for about 6 months now. What I’ve found is that with blogs (and certainly the MMO niche) it doesn’t do that well. The click-through-rate compared to my other sites is lower and the CPC doesn’t seem so good either. However I’m fairly sure that I’ve not made the most of it. I’ve tried a couple of 3rd party plugins, none of which seemed to work as I’d like. At the moment I have the Kontera code included in the page footer of every page, this results in some quite nasty ad placement. Basically my whole page is seen as an open playing field for Kontera, interfering with titles, comments and much more. In fact I’m running a final trial for a few weeks, if things don’t get better I’ll be dropping Kontera from this website.

Luckily for me then Kontera have decided on the perfect time to release an official WordPress plugin. Promising much greater flexibility with the following features, I can’t wait to give to give it a go:-

Insert the ContentLink™ tag into all your pages.
Block ads from particular posts or categories.
Decide when Contentlinks will appear on new posts.
Block ContentLinks from comments.

With any luck by targeted post content the visual impact will be less and I’ll start to see Kontera performing a little better.

You can get your copy of the Kontera plugin for WordPress here

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