Organic Affiliate Marketing Tip

Posted by Paul B | August 18, 2008 .

I had a bumper weekend, a lot of traffic and a lot of money (well for my level anyway). With the extra traffic it gave me the chance to run a few very simple, quick experiments and I ended up hitting on a little tip that anybody who is trying affiliate marketing with organic traffic might enjoy.

My tactic with this type of affiliate marketing is to just embed links into the page copy. Highlighting any key phrases and using an affiliate link. It works reasonably well, it’s not like the traffic costs anything so any income is a bonus. Click and conversion rates tend to be low. It’s a much more subtle method than the heavy sell landing pages of PPC affiliate marketing. I was reading something last week though and it was going on about the “average” web browser and how stupid they are. Do you believe that? They were hinting that subtle may not be the best policy, so I changed things around on a couple of pages.

Instead of linking some text I decided to put a small 1 or 2 sentence “You can find out more etc etc by visiting…” at the top and bottom of the page with a link like this www.themakemoneyonline.net. The link text shows the URL of the home page but the link contains my referral ID. I’m not sure why but using the URL instead of the name of the site or any other text to link to gave a much better click through rate. Long story short my new top and bottom non subtle links immediately improved conversions by around 25%.

It was an interesting lesson, as webmasters I think that we sometimes assume that all visitors are looking for the same things as us. Maybe it’s time to stop being so subtle with your affiliate links and get them in people’s faces.

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2 Comments so far

Freshponsel August 18, 2008 6:18 pm

Hmmmm…. thank you your article. With you article i can understand about affiliate marketing tips.

Freshponsel’s last blog post..ByPass Validation Windows Download
Jeet August 19, 2008 2:18 am

Wow. I would call that a great ‘find’ Thanks for sharing it with us. I am not into affiliate marketing but this tip would sure be helpful for many who are trying to make money with affiliate marketing.