PPC, Affiliate Deals And A Bit Of Luck
Back in January I decided that I’d start 2008 with a bang by throwing a bit of money at the world of affiliate marking using Pay Per Click advertising (PPC). I rapidly managed to go through nearly $500 in clicks with very little in the way of a return. In my daughters words “awesome”, it was not.
Then in February against my better judgement I decided that I’d have another go but with one major difference. Initially I’d started this using the pre-packed landing pages of ad networks like NeverBlueAds. I wasn’t really doing any of my own pre-selling, I was actually being very lazy. In my defence I’ve read plenty of “gurus” spout of about how easy it was to turn PPC traffic into affiliate sales without any real effort so it was at least proof that however you decide to try and make money online you will need to put in some work! Anyway, I digress, this time around I decided to concentrate on only 1 affiliate deal for 1 product and to create my own landing page. In fact I used a blog post from this here blog to promote the deal I was pushing and channelled the PPC traffic to it. I was much more focused on having this work.
So after 1 month how did I do? Well I didn’t make the mega bucks I was looking for but I did make a nice bit of profit. My Adwords spend (I stuck to only using Adwords for this) came to rather tame $98. From that traffic I made a nice but not enormous $318. My maths isn’t great but I reckon that’s about $220 in profit. When I first started it for a few days I was making just a little bit more than what I was spending but then I got a bit of luck which allowed me to get a very good ROI.
It’s That John Chow Man Again
The offer I was promoting was for those Peel Away Ads that you use in the corner of your website. I was actually dropping of the PPC traffic on my Peel Away page. I was showing people how to get those ads for free (from which I was still paid a commission, Trial Pay is awesome) and I also included a link to a ClickBank seller of the script. Where I got lucky with this was that John Chow decided to start using that type of ad and made a point of writing about it. Of course where John Chow goes many thousands follow and the number of searches for free Peel Away Ads and the like increased significantly. This brought many more people to that page via PPC, decreased the bid amounts I needed and resulted in better conversions. What was surprising to me was that just as many people were prepared to pay for the Peel Away Ads script as get it free?! Either way the end result was the same and a nice profit for me. I’m sure if John Chow wouldn’t have starting using Peel Away Ads then I still would have made a profit, just not as much. I got lucky!
What this has done is renew my faith in this type of marketing, I’ve just got to try and find another offer that’s worth promoting now.
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March 1st, 2008 at 7:45 am
Congrats on your success! The first profitable campaigns are so exciting; best of luck on scaling things up.
Piper’s last blog post..Teaposy Gift Set - A Blossoming Good Time
March 2nd, 2008 at 7:13 am
Sweet, man, congrats!!