Spelling Your Way To The Top

Posted by Paul B | February 6, 2008 .

This was something that I’ve been wondering about for a while, I know I make a lot of typos, the question is does typing too quickly come at a cost?

Just like many an old internet marketer I’ve got a few “aged” websites that just hang around not doing much, they tend to stay where they are in the rankings paying for themselves but little else. What they are good for though is experiments, I like experiments!

So I decided to take one of these static websites (6 pages of embarrassingly bad HTML) and go through correcting my typos that had just been forgotten about. I was hoping that using the Queens English would benefit my affiliate conversions if nothing else (isn’t it really annoying when somebody is trying to sell you something but can’t even be bothered to use the correct grammar and correct obvious typos? It gives a really bad impression from the start).

Four weeks down the line it has actually turned out to be quit a productive little exercise. A jump of 28 places in the search engines and more affiliate sales in one month than the previous six. Of course the increase in affiliate sales could be down to the increased traffic from the better search results. And the better SERPs position could be down to Google treating it as new content (there were a lot of mistakes to correct!) but overall for half an hours work I have no complaints.

It’s easy to get caught up in the excitement of a new “Make Money” idea that results in a rushed job, I’m as guilty of this as anybody. Having seen how taking your time can return better results I think from now on I’m going to give that extra time and be more considered in my approach. If nothing else running your content through MS Word’s spellchecker should help a bit!

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