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Which Adsense Colours Work Best?

Posted by Paul B | November 25, 2007 .

I’ve been running alternating colours for my Adsense ads for a little while now, it would have easily been enough time to identify any patterns….BUT for one thing. When Google decided to change the clickable area of Adsense blocks the stats really started to swing around. It’s still early doors but there was enough of a shift to make it worth while posting about.

What Were The Best Adsense Colours
When I first started this I borrowed some colour combinations from some of my other websites just to try high and low contrast, same and mixed font colours etc. The one which I wasn’t expecting to perform at all was the yellow background with green title. I was wrong. The bright/stand out Adsense colour combo was outperforming every other combination on here. The differences were not amazing but definitely a 1-2% CTR improvement.

What Are The Best Adsense Colours
Now that Google have changed the rules my high contrast block is crap. In fact both the blocks with different background colours to the page (Yellow and Blue) have almost stopped performing completely. That leaves 2 options, the block with all black text and the standard Adsense Blue, Black and Green combination. No suprises here but the block that contains links that look like standard links (blue) are at least twice as good as the all black text block.

So the morale of the story here is that from my experience under Google’s new rules their standard Adsense colour combination works best. Now might be a good time to start experimenting with your Adsense colours again, if nothing else but to confirm that what you are using now works best with the new Adsense rules. I’m going to carry on running my different Adsense colour combinations until the end of this month but if it carries on like it is I’ll be heading back to a Google standard Adsense block.

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2 Comments so far
  1. SEO Optimization ITALY Windows XP Mozilla Firefox 2.0.0.9  November 26, 2007 1:05 pm

    Hi Paul,
    I was just wondering what software you use to track the clicks,i used to use adlogger but than it became all dodgy as it would report as clicks even when someone would hover the mouse over the ad block so I removed it.

    It was a nice free tool indeed and it helped me realize which colors worked best at the time when I was using a different layout and different ad block position. But now without a similar tool (and honestly I haven’t been lurking much) it is hard to track also colors and hence I don’t rotate in colors the ads.

  2. Paul B UNITED KINGDOM Windows XP Mozilla Firefox 2.0.0.9  November 26, 2007 2:51 pm

    I use AsRep which you can find here :- http://www.asrep.com/

    It’s not free but there is a free trial before you buy.