Yahoo Search Marketing Lower Their Minimum Bid Price

Posted by Paul B | February 28, 2008 .

Ever since I can remember the lowest bid you could make on a single keyword with Yahoo Search Marketing was $0.10. Whilst the price you paid may have been lower than this, $0.10 was the low bid amount.

Yahoo Search Marketing have just changed this though so that there is no limit on how low you can bid for a particular keyword. When I was putting some money into affiliate marketing via PPC one of the things that put me off using YSM long term was the fact that I had to bid this high amount for keywords that sometimes had almost no competition. I was able to get lower bids and higher traffic amounts using Adwords. Hopefully this change by Yahoo will resolve that situation, I’ll certainly go back and have another look at them.

As part of the e-mail that announced this change, YSM also pointed out that having a higher “ad quality” would result in you being able to bid lower amounts. All of a sudden this sounds very much like Adwords.

How To Improve You YSM Ad Score
1. Use a landing page that has been specifically written for the keywords you are targeting
2. Include your keywords in both your ad title and content
3. Write ads that are appealing to visitors, a higher CTR will help your quality
4. Keep your ads up to date, change them regularly

If you’re an existing Yahoo Search Marketing user now might be a good time to go back over your campaigns to make sure you’re getting maximum value for money from your bids.

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